The Recruiting Value of Corporate Social Responsibility

Week 5 Discussion
For this assignment, make sure you post your initial responses to the Discussion Area by the due date assigned.

To support your work, use your course and text readings and the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

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Start reviewing and responding to the postings of your peers as early in the week as possible. Respond to at least two of your peers’ initial postings. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Cite sources in your responses to other peers. Complete your participation for this assignment by the end of the week.

The Recruiting Value of Corporate Social Responsibility

Kim and Park (2011) argue that corporate social responsibility (CSR) activities not only have value for benefitting social causes but can also be regarded as recruiting tools for attracting potential employees who perceive the organization and its CSR activities as an ethical fit. The foundation of this argument comes from an organizational perspective that views employees as important assets for a corporation. Coming from this perspective would mean that corporations would be cognizant about the imperative to have an active CSR program that matches corporate values, missions, and cultures.

Conduct research to identify the top ten companies to work for last year. Choose one of these companies and further research its CSR activities.

In your posting, respond to the following, supporting your perspectives with scholarly resources:

What is the company you chose?
What are the company’s CSR activities?
What do these activities communicate about the company?
Assess whether these activities are cause beneficial or cause exploitative? Give evidence for your answer.
Would you consider working for this company?
Support your answers with appropriate research and reasoning and initiate comments on the postings of at least two of your peers.

Reference:

Kim, S., & Park, H. (2011). Corporate social responsibility as an organizational
attractiveness for prospective public relations practitioners. Journal of
Business Ethics, 103(4), 639–653. doi:10.1007/s10551-011-0886-x

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