Though Airbus is a relative latecomer in the industry of aircraft manufacturing, they are widely viewed as Boeing’s biggest competitor. With these two manufacturers coming from different continents, their approach is different, but the market for which they design their aircraft is a global one. The supplemental readings provided are intentionally outdated as the competition between Airbus and Boeing is ever-changing. *These readings were also specific to the A380 and the B787, you will need to do additional research to complete this assignment.*
On February 14th, 2019 Airbus announced that the A380 program has been cancelled. So perhaps Boeing “won” this last round. But who is positioned better for the future and why?
For this assignment, look at the product strategy for the future between Boeing and Airbus. You can use the past to add to your argument, but this not to be a history report. Discover the latest products both companies have launched or will launch in the near future. State your opinion about the following questions and provide adequate support for your stated opinion:
Which company is better positioned to succeed in the future and why?
Which products have Boeing and Airbus recently launched, what are they launching in the near future? Which aircraft do you think will have the most orders and why?
What can you discern about the company product strategy from these recent products?
Your assignment will be graded according to the following rubric:
5 points – Formatting & Grammar: Paper is free from grammatical and spelling errors.
10 points – Relevance: Paper adequately addresses the questions posed regarding the described topic.
15 Points – Insight: Post includes your individual opinion with supporting arguments
TOTAL – 30 Points
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