Module 1 Project Paper: Marketing and Innovation as Strategic Processes

Instructions:

Prepare a written response to the prompt below using a word processor. Please save your file in .doc or .docx format. Your response should be complete and your final document should be five (5) to seven (7) pages in length, and should comply with APA writing requirements. All work should be in the student’s own words, and no more than 10% of the paper may have direct quotations, cited in APA format. Content cannot be copied from existing investor and company documents, traditional or digital. You are writing as a business/marketing analyst. The focus of this paper is on critical application of module terms and concepts to the chosen business.

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*Students are encouraged to visit the following website before completing writing assignments. Purdue Online Writing Lab (OWL): http://owl.english.purdue.edu

Assignment Prompt:

Choose a business that you would like to use as a basis for this paper. Indicate the company that you are discussing. If you are using a particular product or service, please make sure to indicate this within your paper.
Discuss how the strategic processes of marketing and innovation could:

Lead to new growth strategies for this business
Lead to new ways of this firm conducting business
Lead to new products and services for this business
Lead to new strategic partnerships for this business
Lead to sustainable innovation processes
For each of the above responses, be sure to provide a detailed and well-supported response utilizing key terms and concepts associated with the module which meets the content requirements for completed work, and contains no spelling, grammatical, or punctuation errors.
Grading rubric is attached as well

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