Prepare a written response to the prompt below using a word processor. Please save your file in .doc or .docx format. Your response should be complete and your final document should be five (5) to seven (7) pages in length, and should comply with APA writing requirements. All work should be in the student’s own words, and no more than 10% of the paper may have direct quotations, cited in APA format. Content cannot be copied from existing investor and company documents, traditional or digital. You are writing as a business/marketing analyst. The focus of this paper is on critical application of module terms and concepts to the chosen business.
*Students are encouraged to visit the following website before completing writing assignments. Purdue Online Writing Lab (OWL): http://owl.english.purdue.edu
For this assignment, you will be completing a Company and Market Overview for a Strategic Marketing Analysis.
Choose a business that you would like to use as a basis for this paper. Indicate the company that you are discussing.
Discuss the following items about your selected company:
The company’s mission, vision, and strategic objectives, and SWOT analysis
The company’s financial performance, market position, and investor information
The company’s technological intensity and focus on innovation
The industry competitive intensity and the company’s other market analyses (not Porter’s Five Forces)
Porter’s Five Forces analysis for the company
For each of the above responses, be sure to provide a detailed and well-supported response utilizing key terms and concepts associated with the module which meets the content requirements for completed work, and contains no spelling, grammatical, or punctuation errors.
Grading rubric is attached as well
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