Module 5 Project Paper: Entrepreneurial Marketing – Innovating the Customer Experien

Prepare a written response to the prompt below using a word processor. Please save your file in .doc or .docx format. Your response should be complete and your final document should be five (5) to seven (7) pages in length, and should comply with APA writing requirements. All work should be in the student’s own words, and no more than 10% of the paper may have direct quotations, cited in APA format. Content cannot be copied from existing investor and company documents, traditional or digital. You are writing as a business/marketing analyst. The focus of this paper is on critical application of module terms and concepts to the chosen business.

*Students are encouraged to visit the following website before completing writing assignments. Purdue Online Writing Lab (OWL): http://owl.english.purdue.edu

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Assignment Prompt:

In this assignment, you will describe how entrepreneurial marketing is critical to innovating the customer experience.

Please include a discussion of the following items:
The role of entrepreneurial marketing in customer discovery and awareness
The role of entrepreneurial marketing in customer research
The role of entrepreneurial marketing in customer purchase
The role of entrepreneurial marketing in customer delivery and after-sales support
The role of entrepreneurial marketing in customer reviews, ratings, sharing, and creating influence
For each of the above responses, be sure to provide a detailed and well-supported response utilizing key terms and concepts associated with the module which meets the content requirements for completed work, and contains no spelling, grammatical, or punctuation errors.

Grading rubric is attached as well

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