See attached presentation file and to do this paper in accordance with it. The paper and presentation will be submitted separate and presentation is already done so please pay close attention to the presentation and the grading rubric below.

Final Paper
Category Points Description
Introduction and Overview 20 Provide an introduction to the project and an overview of the companies selected to compare customer service reputations. Provide the rationale for selecting these companies.
Company Strengths 30 What is the company with good customer relations doing right? Is this in alignment with its customer service policy? Why or why not? How does this compare to competitors in its industry?
Company Weaknesses 30 What is the company with poor customer relations doing wrong? Is this in alignment with its customer service policy? Why or why not? How does this compare to competitors in its industry?
Company Threats 30 What are the results of the actions of the companies? (Financial, competitive, brand equity, public relations, employee relations, etc.)
Company Opportunities 30 What specific, actionable recommendations would you give for improving customer satisfaction for each company?
Conclusion 20 Summarize your conclusions based on the comparisons made.
Formatting and APA Citations 20 Accurate and complete APA compliant formatting and citations; correct spelling and grammar; 12 pt Times New Roman font; one inch margins; section page breaks; headings, titles and subtitles; headers/footers; cover page.
Length 20 Meets or exceeds length requirements: (1,500 word paper).
Total 200 A quality paper will meet or exceed all of the above requirements.

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