2 essays to write approximately 400 words each
Answer those questions
1. What are the advantages and disadvantages of the resource-based view of marketing? Compare the resource-based view of marketing to other marketing approaches. Discuss with specific reference to an organisation. (Chapter 10)
2. What is the relationship between superior service and customer relationship? how do companies build a relationship with customers? how they use that to keep services high. Discuss with specific reference to an organisation. (Chapter 13)
see attached for the content that required for the answer
Avoid introduction (just open sentence)
Be accurate, specific and to the point
Do not provide vague or generalised responses
Do not get bogged down with minor details
Understand the key concepts and how to apply them
Know and be able to use examples
An understanding of relevant example
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