Marketing strategy essay

2 essays to write approximately 400 words each

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1. What are the advantages and disadvantages of the resource-based view of marketing? Compare the resource-based view of marketing to other marketing approaches. Discuss with specific reference to an organisation. (Chapter 10)

2. What is the relationship between superior service and customer relationship? how do companies build a relationship with customers? how they use that to keep services high. Discuss with specific reference to an organisation. (Chapter 13)

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Do not provide vague or generalised responses

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Understand the key concepts and how to apply them

Know and be able to use examples

An understanding of relevant example

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