Communication Strategy that Fosters Change

For this assignment, you will create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved.

Feel free to use the same organization you researched for the Unit VI and Unit VII Assignments. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched it for Unit VI and/or Unit VII. You can use the same sources for all assignments, if applicable.

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In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal’s (2010) communication questions, which are listed below:

What am I trying to achieve?

How will my audience react to what I am trying to achieve?

Will my message be resisted?

What do I know about my audience that will help me tailor my message? (p. 40)

Do not include the question/answers in a bullet or list format. Instead, integrate the responses in your paragraphs.

Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length. Content, organization, and grammar/mechanics will be evaluated.

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