Visual Essay

Please choose an image on one of these websites only: Scroll down; there is a large assortment to choose from.
HongKait: 70 Creative Advertisements that make you look twice (live link)


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Boredpanda: 33 Powerful and Creative Ad’s That’ll Make You Look Twice ( live link)


Summarize: You will use your own words to explain clearly what happened. If it is an event, you will describe the situation, people, and circumstances. If you are dealing with a text or a performance, you will explain the author’s thesis, purpose, and audience. Your summary is intended to help your audience understand this subject clearly and thoroughly.

Analyze: Next, you will explain the meaning of this event, text, or performance. You will evaluate what happened and discuss whether it is good, bad, or both. If you are discussing a cultural phenomenon or a current event, you can analyze the causes and effects or the importance of that event. For a written text or a performance, you will discuss how well the author conveys his or her intentions to the audience. Is the author convincing? What are the weaknesses?

Research: Incorporate relevant ideas that pertain to the topic you used. Look for information that helps you get your point across. Think about the analytical approach you are going to use before you do your research. Do not just simply look at the image, think about how it affects you psychologically, or artistically. This means to look at the way that the advertisers displayed the image, was it to shock and/or offend, or is it art just to entertain. Did they use tried and true marketing strategies to reach a targeted audience or a general audience? This goes beyond the obvious message of the image, you will have to understand the approaches and then analyze the meaning.

Format: essay will need to have an introduction, a body, and a conclusion

The introductory paragraph (first paragraph) will include your thesis statement. Highlight your thesis statement.
The body paragraphs should further explain your topic and need to include evidence to support your thesis. This is where you will use research to support your ideas. Highlight your topic sentences for each paragraph.
The conclusion will wrap-up your essay. Answer the “so what” question here.
Reports often aim to answer the Journalistic Questions: Who? What? Where? When? Why? How? Who cares?

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