You must select ONE sports team (Brooklyn Nets) discuss and keep your topic narrowly focused on the one organization you have chosen. Use the information below to assist with this paper. This essay should be a minimum of 3 pages in length (cover page should include page header), size 12 font and double-spaced, cited references with reputable sources. You may use Forbes.com, Inc.com, Entrepreneur.com, sport organization’s website, ESPN.com, Sports Business Journal, local/national news outlets, etc. (Wikipedia is NOT a reputable source). This assignment is worth 30% of your grade. Put every ounce of energy into this paper.
Provide a brief introduction to your paper and your topic. Let the reader know what topic you plan to address, why the topic is important, and how you will structure your content.
2. Organization Background
Provide a brief synopsis of your selected organization. You should provide enough information, so your reader has a feel for the organization you are discussing. Information of interest should include office location, number of employees, years in business, and distinctive characteristics and competencies of the organization.
Identify and discuss (2) two key front office members of management team (CEO/Owner, COO, CMO, CFO, etc.). Provide a brief career biography of these individuals and include their titles and their contribution to the organization. I am not interested in their personal lives.
4. Discuss brief career biography of (2) notable players of the team and include (2) accolades (MVP, Athlete of the Year, Championship, etc.). It can be a current player or past. Include information about length of time played on the team, position, contribution, etc.
5. Select 2 of 4 topics and thoroughly discuss.
Identify one or more key stakeholders and how will this organization satisfy their needs. There are 14 mentioned in the textbook be sure to include the role of the stakeholder you’ve chosen.
Identify a current marketing campaign and discuss it.
Discuss the strategy and process used to build fan interest and engagement
Discuss the strategy and process used to attract, retain and manage sponsorships
6. Key Sport Management Issues, Obstacles & Challenges
Choose 1 of 3 topics to discuss the critical sport management issues that the team or club is currently facing or will face in the near future.
a) In the wake of many of the protests across America due to the murders of African Americans and the outrage of police brutalities, many corporations have declared their support to social justice and an end to racial inequalities. Provide information about the diversity effort plan of your organization. Does the organization have a diverse Front Office Senior Management staff? Thoroughly discuss.
b) How has the company changed its marketing approach or service since the pandemic (COVID-19)? Think of the 14 stakeholders. Thoroughly discuss.
c) The termination of staff members and elimination of jobs within the sports organization. Thoroughly discuss.
Here you should offer specific recommendations on what actions you believe the sports team or club should take to combat the issues and the plan to improve its sports management and business success as you’ve discussed as a Challenge in question #6. Vague responses are unacceptable.Be specific and clear.
Wrap up your paper with your final thoughts that serve to tie together and conclude everything you have previously written. Reinforce the main points.
9) Bibliography (Works Cited)
You must cite your references by using a minimum of 3 sources. Sources such as Wikipedia is not credible and should not be used.
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