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This assignment asks you to analyze characteristics (demographics and psychographics) of that audience, then discuss how your speech will be tailored to meet the needs of that audience. (Adapted from


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Please complete the following items based on your hypothetical speech:

1. Speech Topic:

Who is your audience for this speech?

What is the specific purpose of your speech?

In choosing your specific purpose, how will you narrow the topic so that it will be appropriate to this audience?

2. Demographic audience analysis:

What special adaptation is necessary in the speech because of the audience’s:

Racial or ethnic background
Group membership
Other (interests, political background, etc)

3. Situational audience analysis:

What special adaptation is necessary in the speech because of the audience’s:

Response to the physical setting
Knowledge about the topic
Interest level in the topic
Attitude toward the topic
Disposition toward the speaker
Disposition toward the occasion

4. What device(s) will you use in the introduction to gain your audience’s attention and interest?

5. What steps will you take in the introduction to relate the topic directly to your audience?

6. What are the main points of the speech?

7. Why do you plan to develop these particular main points for this audience?

8. Why have you selected the supporting materials that you plan to use for this audience?

9. What steps have you taken to make your language clear and appropriate for this audience?

10. What adjustments will you make in delivery (rate of speech, volume, tone of voice, gestures, and the like) to communicate your ideas to this audience?


Post at least two substantive responses to your colleagues. Responses could include suggestions for further resources, questions of clarification, or providing context and insight. Avoid simple posts of agreement; if you agree, explain why, and then thoughtfully further the conversation.

Initial Posts: 150-250 words
Response to Peers: 150 minimum words
Response to Peers: minimum of two posts


Discussion Instructions
Post a substantive response to the prompt by the first deadline shown in the weekly overview text.
Engage in discussion with peers about their original posts in an exchange of ideas, information, and perspectives that continues through the second deadline shown in the weekly overview text.
Posts and responses made after the academic week will not count toward your grade.
Always check your forum posts for spelling and grammar errors. Click the link in the Assignment Helps to learn how to spell-check your forum posts.
Always refer to your course syllabus (opens in a new window) for details on grading criteria and the university’s late work policy.

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