Elevator Pitch

The purpose of this assignment is to develop elevator pitches that are appropriate for several different audiences.

Success as an entrepreneur depends on your ability to clearly and concisely articulate what you do to potential customers, partners, and individuals and groups who can assist you in developing your business. A good pitch is one that can be adapted for the appropriate audience to provide the information needed.

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Review Chapters 4-11 in the Building a StoryBrand: Clarify Your Message So Customers Will Listen, the StoryBrand Brandscript tool, and “StoryBrand Roadmap Task One: Create a One-Liner for Your Company” section of “The StoryBrand Marketing Roadmap.” These resources indicate the importance of a “one-liner” in creating a successful elevator pitch. One-liners do the following.

Identify the customer problem.
Explain your plan to help.
Describe a successful ending to the story.

In addition to the one-liner, other key factors that can be included in the elevator pitch based upon the audience are details related to the following:

Value proposition
Market segments
Partner information
Your value add to the organization, personal mission, and why the business is your passion
Your personal story

Develop your one-liner and practice it. Next, consider the additional information pertinent to each of the audiences listed below and add that to your one-liner to create a full 30-second elevator pitch that is appropriate for each of the audiences listed. Take time to practice and perfect each of the three elevator pitches. Use Loom to record your three 30-second elevator pitches tailored to the audiences below.

Potential customer
Potential partner
Potential distribution channel or resource provider

Each of the three pitches should contain all of the elements of the one-liner and the additional audience-appropriate key details that pertain to them.

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