Health Campaign Assignment
For this assignment you are to select 2 health campaigns that addressed the same issue and compare and contrast the strategies and techniques employed to persuade, inform or educate audiences. You should select campaigns that you can obtain enough historical and performance data on to compare. The paper should succinctly introduce and describe the two campaigns (less than 1 page). The main focus of the paper should be to discuss the strengths, weaknesses, differences in strategic appeals, and general effectiveness of the campaigns selected. You should focus on the communication messages.
A 4 page academic paper, excluding proper a title page and works cited page
Note: One way to locate cases is to look at the health division of major advertising and public relations firms. For example, if you visit https://www.finnpartners.com/sectors/health.html you’ll find several issues agencies been contracted to address. By clicking on the campaign/project you’ll find additional information related to the goals, strategy, execution and results.
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