Written Assignment: Persuasive or Negative Message

Note: You will have to choice of whether to write a persuasive message or an external negative letter.

** Please read all the directions carefully **

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Learning Objectives

To demonstrate the ability to fashion a professional business message for an external audience (persuasive or negative).
To show an understanding of audience and purpose.

Final Work Product: Your final file will be a 2-page MS-Word document uploaded to Canvas. Your submission must include:

1st page: your five statements (see details below)
2nd page: your letter (Choose Option A or B – see details below)

INSTRUCTIONS: Please read all the directions carefully

1) Choose an Option Below: (details for each option are discussed in #3 below, entitled, “Write Your Letter”)

Format: A written document (in MS-Word) that conforms to all business letter conventions (Use the Block Style on page 152 of your textbook). No page numbers. DO NOT USE YOUR PERSONAL ADDRESS. Feel free to make an address up.

Options (choose one)

Brief Description

Option A: A letter of apology or denial to a business source (third party or customer, for instance)
Option B: A letter to the editor on any subject as an individual or business owner.


2. Write the 4 Statements to provide background on your letter and the outcome you want as a result of your letter. These 4 Statements should be on the first of 2 pages. They can be as long as you need them to be, from one sentence to a few paragraphs.


4 Statements: (on the first page, pages should not be numbered).


Statement #


1 Please provide a statement of purpose that explains why you are writing this letter (and whether it is a persuasive or negative message)
2 Please explain who your audience is and why that individual is receiving this letter
3 Please explain what you want the recipient or viewer to do after reading your letter.
4 Please provide a statement that includes the score (a number from 0 to 50) that you believe you deserve (again, a number from 0 to 50) and why. You will receive this score if you complete all parts of this assignment as requested. If you provide a letter grade instead of a score, you will receive 34 points.


3. Write your Letter (should be on separate page of your MS-Word document)

Length: Your letter should be approximately one page in business format.

Format: Use the Block Format, page 152 of your textbook. Again, NO PERSONAL ADDRESSES, PLEASE! Make something up.






The Letter of Apology or Denial


Your letter may be written to a customer, a third party, or some public entity, such as a community or government. Consider writing a letter that puts you in a situation that you could potentially experience. Please do not write a work of creative fiction. A situation for an apology could be an error in shipping a product, supplying a product or service, manufacturing a product, pricing a product, printing a label or advertising piece, or even missing an important meeting..

Please do not write a rejection letter to a job applicant or any other communication that uses “boilerplate language.”

Remember, you can usually soften the blow by beginning with a neutral statement or buffer. Recognizing a mistake and a sincere willingness to prevent further errors can go a long way.





The Letter to the Editor


Newspapers and blogs are filled with opinions. A letter to the editor is often a persuasive piece in which you present a claim or viewpoint and then support if with logical reasoning and credible evidence. If this sounds familiar, it is! Letters to the editors are short essays that can be found under the “Opinion” section of a newspaper.

If you have something you want to say, especially to the community, this could be the option for you. This letter should contain some business content. Examples of a business subject would be equal opportunity in technology companies, sexual harassment in the workplace, business property development, energy use minimum wage, healthcare for small businesses, tax reform, and environmental regulation. Of course, there are many more topics, and you are free to choose whatever you wish to discuss. the more passionate about the subject you are, the better.


4) Complete your Business Letter

Check and re-check your work.

Is your message clear and does it meet your objective

Use good grammar.

Use the appropriate format: Use the Block format on page 152 of your textbook

Run your work through spell check.

Save your paper to Canvas using the standard nomenclature in the syllabus.

Don’t plagiarize — every paper will be checked and there is zero tolerance for copied work.

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