Select a company and product for your marketing plan. Select a business or brand with which you are familiar. Select an organization that is well covered in the media and for which there is a plenty of information to research the business, its marketing, and customers.
Below is the URL to see the list of the Fortune 500 companies.
(Links to an external site.)
Challenge yourself to learn about a new company!
Use the course materials to include articles, videos, and the module notes.
This activity addresses the following module outcomes:
MO1: Understand the purpose of new product development and the reasons why new products fail (CO3, 5)
MO2: Become familiar with the Power and influence of a brand and how to reverse a negative brand image (CO3, 5)
The situational analysis section of your marketing plan identifies where the company is now. Think of the company relative to its competitors and Include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in this section that examines the marketing mix (product, price, place, promotion) and service, people, processes. Include customer insights: what do your customers like about your company? What do your customers dislike about your company?
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