Social Media Strategic Plan

Social Media Strategic Plan Outline

As a social media analyst, you developed a research plan for your client in the Marketing Research and Digital Analytics course. Congratulations! The research plan was a success and now your client is requesting a Social Media Strategic Plan. Before you create the plan, you need to develop an outline to ensure that the client has everything that they require.

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Create an outline that includes specific bullets with corresponding information that you can give to your client for sign-off.

Customer profile of your target market (that is, attributes: demographics, psychographics, geographic locations, behavioral, lifestyle, and so on.).
Conduct a competitive analysis using the SWOT method.
Set goals and determine strategies. ( introduce the Eight C’s of Strategy Development.)
Incorporate information regarding the observations of social media presence and then select platforms. (Note: Use the following five key metrics for auditing a company’s social media presence on individual social media platforms:
Sentiment Analysis – Shows the number of positive, neutral, or negative mentions on each social media platform where the company has a sizable presence.
Reach – Indicates the number of Twitter followers, Facebook fans, LinkedIn group members, Flickr view count, and so on.
Company Posts – Measure how often the company posts on each social media platform.
Feedback – Shows the number of comments, likes, or replies to company-generated content.
Average Response Time – Assesses response time to user comments on the company’s social media properties.
Cite at least three high-quality references.

I attached the Marketing Research Plan from the previous class. The company I chose was Apple.

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