Characteristics of Research Methodologies

Compare and contrast the two research methodologies (Qualitative and Quantitative).


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Characteristics of Research Methodologies
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Your initial post should be at least 300 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points


Creswell, J. W., & Creswell, J. D. (2017)Pages 118-131


Research Methods – Introduction (4:01)
Martin, G., & Global Health. (2013, October 28). Research methods – Introduction [Video]. YouTube. Methods – Introduction (Links to an external site.)Introduction to research methods and methodologies (34:47)

University of Liverpool Online Centre for Student Success. (2018, June 27). Introduction to research methods and methodologies [Video]. YouTube. to research methods and methodologies (Links to an external site.)

Supplemental Materials & Resources

Esteban-Bravo, M., & Vidal-Sanz, J. M. (2021). Marketing research methods: Quantitative and qualitative approaches. Cambridge University Press.
Print: (Links to an external site.) 9781108792691

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