I would like you to consider a more narrow but equally timely concern and that is covid-19 vaccinations. There is much disinformation being circulated on social media about the efficacy and safety of these shots. Many essential workers who are entitled to receive them, have passed on their option. In response, we are beginning to see a marketing effort by city, state and federal government, utilizing some of the 5-P’s (product – which vaccine is available to different locals; placement – where are these “calls to action” placed – social media? streaming platforms? e-mail blasts?; promotion – integrated marketing communications which include ad messages as well as public relations/psa’s; people – how will getting the vaccine be socially responsible for you the citizen and how might it help others? All of this effort is to encourage the population to receive their shots so as to begin an emergence from this national nightmare.
Take some time to consider messages on the internet and social media, as well as radio talk shows and newspapers/magazines, billboards etc. for marketing efforts encouraging us to get our vaccinations as soon as we are able to do so (based on vaccination supply and personnel to administer).
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