You will turn in each section of your Marketing Manual separately until the end of the class, when you compile it into one whole document and submit the whole thing for assessment. The final format of the Marketing Manual should be as follows:
Arranged by section:
Executive Summary – Due Week 5 (with the rest of the Marketing Manual attached)
An overview of the content, and a brief but comprehensive overview of its purpose, as well as how it is intended to be used.
Testimonial Essay – (Due in Week 1; Revision due in Week 5)
An overview of your relationship with, and highlights of the significant reasons why, you care about this particular issue. This anecdotal essay offers a humanizing connection that you or others can highlight.
Advocacy Essay – (Due in Week 2; Revision due in Week 5)
Research applied to the development of a cohesive essay that advocates a particular stance on a particular issue.
Multimodal Compositions (Due in Week 3)
Tweets, Instagrams, and more that can be pulled out of the manual and put into use on social media, or used as a model for the creation of new, hopefully viral content.
Summary, Talking Points and Slogans (Due in Week 3)
A compilation of material that a communications officer or political candidate could use in a media appearance.
Annotations (Due Week 2)
Brief summaries of research that evaluate the credibility and usefulness of a source to a research project. They compile background information in an accessible format to help researchers compose various kinds of writing from reports and white papers to editorials and speeches.
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