With this assignment, you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5.
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In your paper,
Under an Executive Summary heading
Summarize the rationale of your plan.
Under an Environmental Analysis heading
Analyze your mentor company’s environmental situation in the global arena based on Economic, Trade, Social and Cultural, Political, Legal, and Regulatory factors. Then select a country in one of these regions: Latin America, Middle East, and Africa and provide a situational analysis of that country considering the following criteria: demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment and include it in your final paper after incorporating your instructor’s feedback and comments).
Discuss how market research, information systems, and big data will help you understand the region better.
Under a General Strategy heading
Explain your segmentation, targeting, and positioning strategy for that product line in the new region (Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion).
Discuss your market entry strategy, including export selling and sourcing activities, if any.
Under a Specific Plans and Strategies heading.
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
Product and brands (Hint: Refer to Part 2 of your Week 4 Product Branding discussion)
Promotion with a particular focus on digital media and IMC (Hint: Refer to your Week 5 Integrated Marketing Communications assignment)
Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region.
The Global Marketing Plan Part 2 Final Paper
Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style.
Must include a separate title page with the following:
Title of paper
Course name and number
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013
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