data analytics

Using the statistical software of your choice. Answer the following questions as direct as possible. These are skill drills excercies. i need a screen shot how you do every step in the word and the solution in the excel.

 

Don't use plagiarized sources. Get Your Custom Essay on
data analytics
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

i) Download the data file: “BA-Marketing Data” [This data is scraped from Kaggle.com ]

Case setup: You are hired as an analytics consultant for IVEA. IVEA is a successful company that had started a new set of consumable product lines in the last couple of years to see if it merits expanding their business lines. You are leading a committee of marketing managers and are tasked to provide a report to the C-suite executives of IVEA highlighting the customer profiles of the new consumable product lines. At this stage, the report is by way of an IVEA Customer Profile dashboard. Along the dashboard, you are to provide IVEA with heuristics (suggested guidelines) for customer profile segmentation/slicing to inform their next marketing strategies. That is where we come in by answering the following steps:

ii) Explore and clean data as needed: review the variable identifications in the data and choose an approach to treat any missing values in the data file (due to the size of the data set, deleting records is permissible in this case).

 

iii) Create a list of 4 exploratory descriptive questions you want to answer using your data. Questions need to have business values relating to customers’ profile and need to be answered with the available data you have.

 

iv) Perform the necessary descriptive statistics to answer the relevant 4 questions in (iii). Conduct a summary statistic for each question.

 

v) Per question: Create either tables, pivot tables or charts (pick one type of chart: histograms, scatter plots, pie charts, sparklines, box plots etc etc whichever fits). You do not have to use all of the variables in the data. Just use what is relevant to your 4 questions above.

 

vi) Insert relevant charts and tables in a dashboard. You may use “hypothetical” benchmark figures to showcase if necessary.

vii) Customer Segmentation: The C-suite executives would like to assess the possibility of targeting certain product campaigns (organic, imported etc) based on reported average income of customers. Provide insight to the executives on how you can segment the customers for this targeted campaign strategy. Include a chart of the segmentation in your dashboard.

 

viii) Package your dashboard in a PDF file and upload to Loop along with your Excel work.

Homework Paper
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All our papers are original and written from scratch. We will email you a plagiarism report alongside your completed paper once done.

Free Revisions

All papers are submitted ahead of time. We do this to allow you time to point out any area you would need revision on, and help you for free.

Free Title-page

A title page preceeds all your paper content. Here, you put all your personal information and this we give out for free.

Free Bibliography

Without a reference/bibliography page, any academic paper is incomplete and doesnt qualify for grading. We also offer this for free.

Originality & Security

At Homeworkpaper.net, we take confidentiality seriously and all your personal information is stored safely and do not share it with third parties for any reasons whatsoever. Our work is original and we send plagiarism reports alongside every paper.

24/7 Customer Support

Our agents are online 24/7. Feel free to contact us through email or talk to our live agents.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We work around the clock to see best customer experience.

Pricing

Flexible Pricing

Our prices are pocket friendly and you can do partial payments. When that is not enough, we have a free enquiry service.

Communication

Admission help & Client-Writer Contact

When you need to elaborate something further to your writer, we provide that button.

Deadlines

Paper Submission

We take deadlines seriously and our papers are submitted ahead of time. We are happy to assist you in case of any adjustments needed.

Reviews

Customer Feedback

Your feedback, good or bad is of great concern to us and we take it very seriously. We are, therefore, constantly adjusting our policies to ensure best customer/writer experience.