A Case Study on Ionic Breeze Air Purifier from Sharper Image

Students shall make good use of this opportunity to demonstrate how well one understands and apply the knowledge being conveyed in the course materials. The research perspective should cover

1. Product liability
2. Product safety and ways of evaluations
3. Product reliability and estimation methodologies
4. The application of warrantee and its coverages
5. Systematic analysis over a product with respect to the above perspective
6. Compliance of standards

Subject for case study
Air purifiers have been widely used nowadays for IAQ improvement. One will find that large volume air purifiers sold in stores locally are mostly fabric media types for filtration (i.e. HEPA). In fact. alternatives like electrostatic precipitation (ESP) type air purifiers are once very popular in other countries, like the USA. However, it was not as popular nowadays for some reason.
Ionic Breeze, a product line of Sharper Image (a US brand), has been selling a tremendous amount of such unit in the late 90s till the beginning of this decade. It has gone through a lot of disputes upon its actual performance against its claims. Certain lawsuit trails were put against Sharper Image on performance claims and safety issues. Compensation was involved. It brought down the sales drastically at a certain point, although some small units are still available for sale on the internet.

In this research paper, students are assigned to look into this particular product, reviewing on its
1. Working principles
2. Basic structures
3. Technical specifications
4. Performance claims, both in terms of technical and marketing promotion
5. Product life span
6. Sales volume over time
7. Warranty coverage
8. Recall History
9. Legal claims history and details
10. Discussion of the overall development of product line, with respect to
performance claims, safety and reliability

The grading of the paper will be made upon
1. Depth of the research on the given product line
2. Understanding of the technical details and the implications of the sale (break down of
component for analysis is preferable)
3. Application of the knowledge acquired from this course to evaluate the product
over the research materials
4. Description of findings (with analysis skills taught in the course)
5. The validity of the conclusion (with valid supporting references and analysis found in the

Starting reference materials (research shall not be limited to the following materials)
1. https://en.wikipedia.org/wiki/Air_ioniser
2. https://en.wikipedia.org/wiki/The_Sharper_Image
3. https://en.wikipedia.org/wiki/Electrostatic_precipitator
4. https://www.lawcrossing.com/article/3467/Class-Action-Lawsuit-May-Cost-Sharper-
5. https://www.cbsnews.com/news/sharper-image-settles-air-purifier-suit/
6. https://www.achooallergy.com/blog/shaper-image-ionic-breeze/
7. https://www.forbes.com/2007/08/16/sharperimage-retailer-lawsuit-markets-
8. https://www.youtube.com/watch?v=ocnI1xu2AF0

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