After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture\” by Gringarten & Fernández-Calienes, pages 35-49, write a case study using the Case Analysis Outline attached below.
After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture\” by Gringarten & Fernández-Calienes, pages 35-49, write a case study using the Case Analysis Outline attached below. Make sure to also address question 4 on page 44. The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
The paper is to be 1000 words in length, current APA style, excluding the title, abstract, and references page. References recommended. Complete and submit the assignment by 11:59 PM ET on Sunday.
Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.
Identification of Main Issues/Problems
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10 pts
Distinguished
Identify and demonstrate a sophisticated understanding of the issues/problems.
7.5 pts
Excellent
Identifies and demonstrate an accomplished understanding of most of issues/problems.
5 pts
Fair
Identifies and demonstrate an an acceptable understanding of most of issues/problems.
2.5 pts
Poor
Identifies and demonstrate an unacceptable understanding of most of issues/problems.
Analysis and Evaluation of Issues/Probelms
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10 pts
Distinguished
Presents an insightful, thorough analysis and evaluation of issues/problems.
7.5 pts
Excellent
Presents a thorough analysis and evaluation of most of the issues/problems.
5 pts
Fair
Presents a superficial or incomplete analysis and evaluation of issues/problems.
2.5 pts
Poor
Presents unacceptable analysis and evaluation of issues/problems.
Demonstrates a Conceptual Understanding
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10 pts
Distinguished
Provides a thorough, competent and interpretive responses to all issues/problems, and shows a high level of conceptual understanding.
7.5 pts
Excellent
Provides a competent and interpretive responses to all issues/problems, and shows a moderate level of conceptual understanding.
5 pts
Fair
Provides a competent responses to all issues/problems, but lacks interpretation and a moderate level of conceptual understanding.
2.5 pts
Poor
Provides an unacceptable response to all issues/problems, and lacks interpretation and a moderate level of conceptual understanding.
Use of Citations to Course Readings and Additional Research/Literature
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10 pts
Distinguished
Effectively uses the literature and other resources to inform their work. Exceptional use of citations and extended referencing.
7.5 pts
Excellent
Effectively uses the literature and other resources to inform their work. Moderate use of citations and extended referencing.
5 pts
Fair
Ineffectively uses the literature and other resources to inform their work. Moderate use of citations and extended referencing.
2.5 pts
Poor
Ineffectively uses the literature and other resources to inform their work. An unacceptable use of citations and extended referencing.
Writing Mechanics and APA Formatting Guidelines
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10 pts
Full Marks
Demonstrate a high level of clarity, precision, and attention to detail. APA style is correct and writing is free of grammar and spelling errors.
7.5 pts
Excellent
Demonstrate a high level of clarity. APA style and writing mechanics need more precision and attention to detail.
5 pts
Fair
Demonstrate a moderate level of clarity. APA style and writing mechanics need more precision and attention to detail.
2.5 pts
Poor
Demonstrates issues in writing and communicating clearly. APA style and writing mechanics need serious attention.
