Now it is time to nail down the business you will be documenting in this class. By answering these questions you are forming the outline of your overall business plan. If you are not sure about the meaning of these questions, please ask me! Refer to the Business Plan Overview page to better understand the “big picture” of this course-long project.
Points will be assigned for quality, not volume of words. You should be providing summary answers which are thoughtful, concise, and well written. Content expected to be covered 1 to 2 typed pages.
What will you sell? (product / service)
Where will you operate? (geographical location of this business, even if it is home-based)
Who will buy it? (target market)
How will your business help people? (unique selling proposition)
What will you charge / how will you get paid? (pricing)
How will customers learn about your business? (marketing)
What are your concerns about documenting this business plan?
I encourage you to keep this business model small and simple (e.g. home-based service business), unless you are able to dedicate extra hours and days to document a more complex (e.g. restaurant) business.
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