1. Identify why the personas (Laura, Pete and Rosa) would attend this event from the lists of reasons and secret reasons given above. It should be more than one!
2. An event elevator pitch is a succinct summary to explain your event to someone without any previous knowledge of it. This is the offspring of your event objectives. It delivers on the premise of your all event marketing program. It is an opportunity to capture someone’s interest and understanding. Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. Generate an event elevator pitch for each of these personas (so 3 different ones)
3. Using the email invitation information, we covered in class on Wednesday, create an email invitation to this event. Make it professional and eye catching!
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