Case Study

You will perform a “New York, USA” market study OR an “Istanbul, Turkey” market study. For this project, Dr. Kim will provide you the following information which can be found in the Hotel Market Study folder in the Getting Started section.

i) Expanded Version of a Market Study (PPT)

The expanded version of a Market Study includes additional information on how to conduct a Market Study. There are also various graphs that you can use as templates for your Market Study.
Note that the additional information on this expanded version will NOT be tested in this course, but you will need to use this version to conduct your Market Study and probably to prepare for the CAHTA exam.

ii) Related Reports and Data files

You will need to use these reports and data files to conduct a Market Study.

iii) A Video for Market Breakdown and Comparable Market

This video explains how to create graphs for the “Market Breakdown” and “Comparable Market” sections in a Market Study by using the templates available in the Expanded Version of a Market Study.

iv) Market Study Samples

I posted a couple of Market Study samples.

v) Hotel Market Study Rubric

Your Market Study will be evaluated based on this rubric.

PART B—The Second Half of a Market Study (90 points)

You will perform the second half of a Market Study:

6. Comparable Markets – 3 slides (S&D % change, O&A % changes & actuals)
7. Types of Business – 8 slides (WD/WE, Day of Week, Seasonality, Group/Transient, Occupancy & ADR line graphs)
8. Pipeline Data – 4 slides (recent, future)
9. Summary, Takeaways, Looking Ahead, and For the Future – 4 slides

Hotel Market Study (PART B) Structure:

Contents should be summarized.
PART B must be prepared in a Microsoft PowerPoint file (.pptx or .ppt)
Use the same PPT file you have used in PART A. For example, if your PART A consists of 18 PPT slides, you can continue PART B from the 19th slide.
Minimum 19 slides; Maximum 20 slides (PART B only)
Minimum 37 slides; Maximum 40 slides (PART A plus PART B)

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Type of paper needed:

Pages:

Academic level:

Total price:

$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.