Corporate Strategy Analysis – Costco

Costco Company Analysis (20% of grade)


1. Consider you are hired as a consultant for a multinational company. Your task is to analyze the

chosen company, and determine the critical issues it faces in its strategic management


Provide solutions/recommendations for the identified issues using the theories and concepts

learned in


The final outcome is a company report that should also address:

• Mergers and acquisitions

• Market selection & entry mode choice

• Firm strategy

• Corporate social responsibility


2. A typical project should include the following sections:

• Executive Summary (1/2 page) If you submit projects without this section your grade will be

significantly negatively affected. Do this section last.

• Introduction (1pages) Brief company overview and context of analysis.

• External Analysis (3 pages)

o General assessment of the environment

o Stakeholder analysis

o Porter’s 5 forces

• Internal Analysis (3-4 pages)

o Financial analysis

o Strengths and weaknesses & VRIO

o Value chain analysis

• Strategy identification (1 page)

• Recommendations (3 pages)

o Recommend

3 potential strategies

o Commit to one of the recommended strategies

o Outline a strategic implementation plan

3. You will need to present a minimum of 7 sources of information in your citations. Some

of the following sources will help you gather information about your assigned company

as you conduct your analysis:

• Chosen company website

• (you can set up a free account to search articles)



• Do not include websites such as:



(while you may use it in your initial information gathering, you must go

further and dig deeper into other sources)

• Please document your sources in a proper APA format.

4. The final report should have the following characteristics:

• 11-12 double-spaced pages, excluding the title page and any attachments,

• such as figures, tables, appendixes, and references

• Use Times New Roman 12 point font, and 1” margins all around.

• Subtitles and Table of contents are required


Please follow the APA style for the citation format

7• You must submit a hardcopy of your project PLUS upload it to the Turnitin



Your paper will not be graded if it is not uploaded to Turnitin.

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