Essay Response-Midterm (3-4 pages in length) double spaced. 12 point times new roman with MLA in-text citations and works cited page.
200 points. Find a print advertisement and analyze it online.
Assignment: (Description and Analysis of a Visual Text)
Write a three-to-four page essay that analyzes a print advertisement image as visual text. Choose one of the print advertisements linked here.
All products are created to meet a need, either an existing need or one manufactured by the creator of the product (for example, how many people thought they “needed” an iPhone before Apple showed them what the device could do for them?). Choose one of the print advertisements linked here.
In your introduction/thesis, inform your reader about the need that the product being advertised is designed to meet. You must summarize the intended message of the image (what is the advertiser’s purpose? what is the advertiser’s argument/claim? to whom is the advertiser making the argument/claim?) AND offer your assessment of whether the advertiser has been successful in conveying the message. In other words, you are expected to explain the advertiser’s argument and then offer a response that assesses the advertiser’s argument.
Then you must break the print advertisement down into its parts (text, graphics, objects, implications, and so on) and explain to the reader how each part contributes to the advertiser’s argument/claim.
Finally, you must support your assessment of the argument/claim’s success.
PURPOSE OF THE ASSIGNMENT
To practice summary
To practice description
To practice essay organization
To practice critical thinking/analysis
To assess an argument
To support your own opinion
To practice writing rhetorical analysis to present the results of your thinking
To practice essay-writing skills
Successful papers will display the following characteristics:
An introduction/thesis that explains the problem for which the advertised product is a solution and a thesis that clearly and fluidly summarizes the argument of the advertisement and suggests your response(20%)
Developed body paragraphs that identify, describe, explain, and analyze the parts of the advertisement (20%)
Organization that supports the thesis and helps readers follow your discussion (20%)
A clear assessment of the advertisement’s argument and effectiveness for its intended audience; this assessment must be logically linked to your discussion of the parts (20%)
Clear, error-free sentences in academic English and MLA format (20%)
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