Read the attached article and answer the following questions:
1. Why such a detailed process as described in the article is important to the the successes of global expansion?
2. Do you feel that the process can be applied to any company looking for expansion? (like your project) Or it is unique to CCM?
3. What are the main changes you might consider inplementing the described process to make it approperiate to your project?
4. What do you think is the most difficult part of a country selection process (why?)
I added the powerpoint slides to explain more on how the country selection process is done.
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