Please read the case of Subway on Page number 202 of your marketing book. Comment on how differntiation has worked at Subway, Do you think it was successful or how different do you think they should have done it. In 2004, Stuart Frankel, owner of two small Subway sandwich shops in Florida, struggled with the fact that sales were always soft on weekends. He decided to offer every foot-long sandwich for $5-weekends only-a savings of about a dollar Sales soared, and overall profits rose, too, despite higher food costs.
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