Last week I had a presss release about sotheby’s auction will be offering a rare Botticelli portrait expected to fetch 80 million on thurday. Based on the informations that i gave it to you to make this press release, you need to grade one of my colleagues press release (random one)


Evaluate all parts of the Press Release according the traditional structure and write your comments about each part. Here are the leading questions for your review. But feel free to comment furthermore and include your own opinion, as well as suggestions to the writer of this paper.

Headline. Was it catchy and clear? Did it attract your attention? Would readers want to read the text after seeing this headline? What words were used?

Lead part. Does it answer 5W’s questions? Is it catchy and clear? Does is provide summarized information about the topic and main ideas of the news?

Quotes. What was the quote about? Does it support the main message of the press release? Who was the speaker? Was is the right selection?

Format and structure. Does release follow designated format guidelines? Does it have smooth transitions and proper descriptions of the news and its details? Are there media contacts and part “About company”? Was it written using corporate language?

Grammar and style. Don’t pay to much attention to that part (since we understand that English is not our native language), but evaluate, if the press release is written in understandable language


You should grade the Press release in the scale from 1 to 10 (grading should be in exact numbers [10, 9, 8, 7, etc.] and not providing any number with comma, such as 7,5 or 8,6). Your grades for the paper will be copied to Moodle grading rubrics.

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