The essay is a rhetorical analysis of the following campaign poster: Heineken Uefa Champions League #Share the drama starring Ronaldinho. The image can be found on the file section of this order. This is the only image that you have to analyze and describe on the essay. You have to assess the rethoric of the poster within a cultural context while answering some key questions:
1. What historical context is needed to understand this image?
2. What cultural context is needed to understand this image?
3. What demograhic context is needed to understand this image?
4. What publication context is needed to understand this image?
5. What media context is needed to understand this image?
6. What market context is needed to understand this image?
7. Use Aristotle’s distinction between the modes of logos, pathos, and ethos to identify rational arguments, appeals to emotion and aspects of brand identity i.e. core values they’re promoting.
8. Who is persuading whom, in what ways, and to what end?
9. Ultimately, do you consider the persuasion effective or not? You may also consider whether you find the persuasion ethically or socially progressive or regressive in historical or contemporary terms.
10. What are some issues related to this poster.
Title: The title has to be original and do not put ”image analysis essay as a title”
Intorudction: You have to structure the main idea about this image by giving a thesis statement in the introduction.
Body Paragraphs: Respect the unity of paragraphs such that each paragraph has a single function and develops a single idea.
Sources and citations: To answer the previous questions you may need to do research such as on a corporate site, in customer reviews or in the news. You may also wish to cite comments which others have made on your image on forums, blogs or social media. If you’re using quotes from the sources you must properly cite them using the MLA format. Put the sources on a reference page in the mla format.
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