Individual marketing plan on ALDI UK {Report}

You have been appointed as a marketing consultant to provide a 12 months marketing plan for your client {ALDI Supermarkets uk}, covering the marketing management tasks listed below .

Aldi have decided to run this intensive marketing campaign during the period of 1st May 2020 to 30th of April 2021.

The marketing Tagline for this campaign is Expressing Ourselves .

Your report to the Management of ALDI should cover the following Management tasks .

1 Construct a Marketing TOWS for ALDI , explainning the marketing Audits that you have taken in doing so {800 words}

2 On the basis of these findings, state and justify 3 Marketing Objectives that should be set for the Express Ourselves ‘ Marketing Campaign over the 12 Months period . {500 words}

2 Outline and examine the Marketing Mix Plan that you propose needs to be undertaken in order to achieve these objectives over the 12 months period . {900 words}

4 Provide proposals on how ALDI can improve their levels of Customer Service as part of their ‘ Express Ourselves’ Marketing Campaign. {800 words}

This word counts above are intended guildlines in covering the 4 Marketing Management tasks and should be used as indicators of the content required in each of these in the context of the overall 3000 words report .



Sources and References must be at least 20 and must not be more than 5 years .

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