LIDL company

Critically evaluate and recommend the most influential environmental factors for a specific organization (insert name of organization) in (insert country of choice). Use your evaluation of the business environment in your chosen organization to make recommendations to management as to the suitability for investment in (insert country of choice). All selected organizations must be approved by the course instructor. Introduction

Briefly describe your company, its home country, and its product-service offerings.
What is your company’s strengths and weaknesses (SWOT)? The BCG model can help here.
Where do you intend to expand, and for what objective(s), e.g., diversification, sales increases, resource acquisition, or risk reduction?
Environmental Analysis (PESTEL)

This will be the majority of your paper.
Identify factual conditions and analyze their pros and cons for your business expansion for each PESTEL category.
You have limited space in this paper. You will need to prioritize these to the most important influencers in your case. If there is not space for analysis in every PESTEL category – briefly explain which ones you felt were too low in significance to include in your paper.
Note, in the real world you would most likely have to identify ALL PESTEL factors – then classify them (e.g., critical, high, moderate, or low importance).
Conclusion and Recommendation

Restate the most important factors in terms of opportunities and threats (SWOT).
Explain how you will balance strengths and weaknesses (internal) against opportunities and threats (external) to make your expansion succeed.
What international business strategy do you recommend (global, transnational, multi-domestic, or home replication)?
What foreign entry strategy do you recommend (exportation, strategic alliance, joint venture, foreign direct investment)?
What organizational strategy do you recommend (functional, regional, product, matrix)?
What control strategy do you recommend?

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