There are some examples of what some firms have done in the text. Consider those and think of a product or service category that you believe has potential for exploiting these opportunities. Including the people at the Bottom of the Pyramid in the observable economy might be the best way to decrease those numbers, and move more people to a higher income status, and change the form of the pyramid – make it more vertically oriented (and have a narrower base).
This essay should be two pages in length. You should have at least one outside source, and in-text citations and the List of References should be in APA format.
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