Marketing Analysis

Our consulting firm has been hired by the F45 Training to evaluate whether a proposed marketing initiative to grow memberships in their Pine Brook, NJ location is a viable plan.

As a first-year consultant, your assignment is to prepare a preliminary memorandum evaluating the merits of their proposed marketing initiative.

Please see the attached style guide for further instructions.


Memorandum Style Guide

Length: 2,000-3,000 words (excluding reference list).

Grading: Assignment will be evaluated based upon both depth of analysis, use of external sources and format.

Format: MS Word (.doc/.docx) or PDF.


Cover Page:

Name, Date, Course, Word Count
Title (Eg: “Re: F45 Marketing Plan Analysis”)
Conclusion: Brief summary of go/no-go recommendation.

Supporting Pages:

Summary and Analysis of the four substantive sections of Marketing Plan (2: Situation Analysis, 3: Marketing Strategy, 4: Campaign Management, and 5: Financial Management). In analyzing each section, be sure to include the following:

All pages (except cover page) should include headers, footers and page numbers.
A summary of the key points from the specific section. Be sure to give a short overview of the highlights. This may or may not correspond with the sub-sections of the Marketing Plan. Your aim is to find the key points presented.
A Critical Analysis of the section. This should be an objective analysis of the section. DO NOT GIVE YOUR PERSONAL OPINIONS. Show whether the assertions presented are supported by your external research.
Your assertions and sources should be discussed in further detailing within the footnotes. Use external data to verify/challenge the assertion.
Make sure to cite external sources in a reference list.

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