select a company or product or brand of her choice. This company or product or brand should have been advertised very heavily here in Kingdom of Saudi Arabia across a range of media. In broad terms these may be one of the following:
The customer need it fulfills.
Describe three forms of the media they are using. (Social Media “Twitter”, Billboards, TV Ad)
For each of the three media you choose, provide:
– A discussion of the strengths and weaknesses of the media, critically present the ads (youtube URLS, other URLs, screen shots, photos, verbatim descriptions of radio ads etc) “will be provided”
– A measure of the effectiveness of the campaign wether it was successful or not based on “engagement, reach, comments, likes” statistics
– Describe what they have achieved. “You can take the numbers from here https://youtu.be/J7xcEVLyhLg ”
Write a conclusion with recommendations on how to address the weaknesses or capitalize on the existing strength of the media.
Add your reference list.
Attach Advertisements in Appendix.
graded on the following:
Argument and structure
Use of Literature
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