Mini Case and Discussion

Design Thinking is a process most commonly used to solve complex problems, navigate uncertain environments, and create something that is new to the world. Yet, design thinking is a very human-centered process:

•feasibility—what can be possibly achieved in the near future;
•viability—how sustainable the idea is in the long term; and
•desirability—who will want to use or buy the product or service.

First, read the Case Study: Aravind Eye Clinic (See PDF)

•Brief description to case: The problem of avoidable blindness rapidly escalating remained a major cause of concern in the Indian healthcare scenario. Dr. Venkataswamy wished to establish an alternate health care model that could supplement the efforts of the government and be self-supporting. Aravind, with its mission to ‘eliminate needless blindness’, provides large volume, high quality and affordable care. 50% of its patients receive services either free of cost or at steeply subsidized rate, yet the organization remains financially self-sustainable. Much importance is given to equity – ensuring that all patients are accorded the same high quality care and service, regardless of their economic status. A critical component of Aravind’s model is the high patient volume, which brings with it the benefits of economies of scale. Aravind’s unique assembly-line approach increases productivity tenfold. The Aravind eye clinic took inspiration from Design Thinking and McDonalds Business Model.

Second, watch Video Clip Aravind Eye Clinic 1 at

Play Video

Third, watch Video Clip Aravind Eye Clinic 2 at

Please watch the whole video)

•Can you think of a ‘problem’ in an area you have knowledge, experience and interest in, possibly at the organization level and then look for analogue industries/areas from where you can learn?
•And/or maybe you can think of a product or service and explore how you would simplify or modify it to produce an alternative version (e.g. reliable and robust low cost version, a version suitable for application in a different environment, for a different Target Market, etc.).
•For discussion, share a brief description of the problem and it’s current state within the industry/area it is a part of and then the desired end-state of your solution from an industry/area where learning can take place. Here, provide a short summary of what the solution and new business model would look like. Lastly, again in brief how might you accelerate its diffusion to a wide market?

•Share your answer

•Word count: 300 words

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