Read the attached case study and utilizing the materials we have read and reviewed this week, provide answers to the following questions:
Evaluate The Mammals/Humble Abode Music as a business. Does it have a sustainable competitive advantage? What are the principle opportunities and risks facing the band?
Should the band sign with Signature Sounds? Why or why not? If not, what are the band’s options?
Should Chris and Pierce be included as full members of The Mammals? If yes, how would you recommend addressing the issue of decision-making? If not, how would you recommend that The Mammals proceed with issues of compensation and artistic concerns with respect to additional band members?
How should the Mammals address their concerns regarding band revenues? Artistic integrity? Burnout?
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