Persuasive email

You are a well-respected marketing employee at Horizon Real Estate Group, a large commercial real estate firm with offices in New York, Los Angeles, and Chicago. You are also a doting dog owner who enjoys travelling and exploring New York with your loyal companion, Mu, a small breed mutt who you rescued 2 years ago. Since that time, you have become an ardent supporter of pet adoption, often volunteering your time on the weekends with the rescue group “Arnie’s Angels.”

For the last 20 years, Pet Sitters International has sponsored “Take Your Dog to Work Day.” Many offices across the nation participate by setting aside a day to help raise awareness of what good companions dogs make. You also have another motive—you hope to inspire fellow employees to adopt dogs (or pets) of their own.

Your Task
Write an email to your boss persuading her participate in this year’s “Take Your Dog to Work Day” on November 30th, 2019. This year marks the 20th annual event. Since the inaugural event in 1999, TYDTWD continues to grow in popularity and has a large social media presence with hastags #TakeYourDogtoWorkDay and # TYDTWD trending each year, and indirectly driving traffic to companies’ social media pages. Participating is easy, as it does not require the company to register. You could easily handle promoting the event at all 3 locations by creating an event notification and distributing an e-flier to all employees.

Remember that a persuasive message uses an indirect approach by:
• Gaining attention
• Building interest
• Increasing desire
• Eliciting action

Do your best to ensure that your boss will agree to participate this year. Be mindful of your audience by focusing on the benefits she cares about and the objections she may have.

Expected Student Outcomes
Students will demonstrate mastery of course material by crafting an appropriately worded persuasive business message and by effectively revising sentences with stylistic problems. Successful documents will show a mastery of detail and proper tone; remember that the emphasis should be on convincing your superior to participate in a widely popular event. Do NOT copy case language.

Assessment Measures
I will use the CLASS rubric to grade your letter. I will be paying special attention to strategy on this assignment, so use the various techniques to demonstrate the AIDA strategy. Don’t forget to spell-check and to proofread. Follow directions and calls for time closely.

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