Principles of Consulting: project proposal to the following case company: D

The Project Proposal must include the following contents:

1) Situation Appraisal ;Who is the client, what is the issue (most important and challeging part)

2) Objective; What is the objective of the project (rather short)

3) Work packages; Distinct work packages discription

4)Methodology; How do we work? How do we collect resources and information? Who do we approach?

5) Project organization; Persons involved on both sides and their roles. Communication rules

6) Timeline; Duration and prospective dates for travel/meetings/workshops

7) Responsibilities and accountabilities; Access to client’s data and information


Project Proposal Theme: Deutsche Bahn – DB Cargo


Concept for “Principles of Consulting” Assignment (Proposal)

1. Company (Unit): DB Cargo
2. Problem: Decline in freight transport even though the Deutsche Bahn has an advantage in the climate-neutral mobility transition: Insufficient infrastructure and logistics, missing concept, competitive advantages ignored
3. Sources of evidence / data for slide(s) on problem analysis: Suggestions







4. Key question /Key goal: Expansion of the Cargo Sector, making use of existing climate advantages of rail transport and extent into a long term competitive advantage. Take the lead in the german mobility transition;

· What needs to be done in rail-infrastructure to reconstruct and strengthen the freight transportation?

· Why are existing capacities are not fully used and how can timetables and logistics be more efficient?

5. Consulting approach / tools proposed to client: SWOT or Porters Five Forces

· State of being

· Mission specification

· Definition of required status

· Mapping the gap – What needs to be done?

· Plan of action

6. Names of project team modules (and corresponding work streams in project timeline): · Team Infrastructure: Central connecting points/logistics centres, intersections, bottlenecks, integrated hubs for air-train-road and water traffic, corridors and cross-border corridors

Team Technological Improvements: Innovation and automation control command and signalling, Final Energy Demand, Noise, Error prevention

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