Principles of Consulting: project proposal to the following case company: D

The Project Proposal must include the following contents:

1) Situation Appraisal ;Who is the client, what is the issue (most important and challeging part)

2) Objective; What is the objective of the project (rather short)

3) Work packages; Distinct work packages discription

4)Methodology; How do we work? How do we collect resources and information? Who do we approach?

5) Project organization; Persons involved on both sides and their roles. Communication rules

6) Timeline; Duration and prospective dates for travel/meetings/workshops

7) Responsibilities and accountabilities; Access to client’s data and information

Project Proposal Theme: Deutsche Bahn – DB Cargo

Concept for “Principles of Consulting” Assignment (Proposal)

1. Company (Unit): DB Cargo
2. Problem: Decline in freight transport even though the Deutsche Bahn has an advantage in the climate-neutral mobility transition: Insufficient infrastructure and logistics, missing concept, competitive advantages ignored
3. Sources of evidence / data for slide(s) on problem analysis: Suggestions

[1] https://www.dbcargo.com/rail-de-de

[2] https://ir.deutschebahn.com/fileadmin/Deutsch/2019/Berichte/DuF_e_web_02.pdf

[3] https://diefreiheitsliebe.de/politik/meinungsstark-politik/verpasste-verkehrswende/

[4] https://www.allianz-pro-schiene.de/themen/infrastruktur/schienennetz/

[5] https://de.statista.com/statistik/daten/studie/75784/umfrage/gueterverkehr-in-deutschland-nach-verkehrszweigen/#:~:text=Die%20Statistik%20zeigt%20die%20Transportleistung,2019%20rund%20490%20Milliarden%20Tonnenkilometer.

[6] https://www.dslv.org/dslv/web.nsf/id/li_fdih9l5gzg.html

4. Key question /Key goal: Expansion of the Cargo Sector, making use of existing climate advantages of rail transport and extent into a long term competitive advantage. Take the lead in the german mobility transition;

· What needs to be done in rail-infrastructure to reconstruct and strengthen the freight transportation?

· Why are existing capacities are not fully used and how can timetables and logistics be more efficient?

5. Consulting approach / tools proposed to client: SWOT or Porters Five Forces

· State of being

· Mission specification

· Definition of required status

· Mapping the gap – What needs to be done?

· Plan of action

6. Names of project team modules (and corresponding work streams in project timeline): · Team Infrastructure: Central connecting points/logistics centres, intersections, bottlenecks, integrated hubs for air-train-road and water traffic, corridors and cross-border corridors

Team Technological Improvements: Innovation and automation control command and signalling, Final Energy Demand, Noise, Error prevention