project comm 321

Competencies

In this project, you will demonstrate your mastery of the following competencies:

Create global and intercultural communications for a variety of purposes and targeted audiences
Analyze the role of global media in contemporary society
Apply principles of global citizenship in the creation, delivery, and consumption of media messages
Scenario

NationaliTeas is an online tea shop that’s seen a rise in popularity. The company has grown from a small domestic business with 10,000 customers a month to a global organization that serves 250,000 customers a month with international ties and partnerships. The expansion of the company has resulted in the need for guidelines for communicating with both domestic and international audiences, including employees and the public. Because NationaliTeas has not worked with international locations before, management is unsure of how to approach its messaging in a way that is professional and culturally sensitive.

You have been hired by NationaliTeas to create a global communication plan, which will consist of audience analysis, global communication best practices, and company-specific communication practices that can be used to communicate with internal and external audiences across the globe as the company continues to expand.

Directions

The CEO of NationaliTeas has hired you to create a global communication plan for the company. They have asked for the plan to focus on the following areas:

Part One: Analysis
Target Audiences: Describe your selected target audiences using demographic and psychographic information (age, ethnicity, gender, language, religion, etc.), and explain how this information will be beneficial in creating effective global communications.
Risk Assessments: Evaluate the risks for each selected location. Be sure to discuss the various physical, cultural, and environmental risks associated with global expansion of the company.
Cultural and Social Factors: Evaluate how cultural and social factors regarding mass media could impact how the company, its messages, and products are received by global audiences, particularly those within the locations the company has chosen to work with.
Political and Economic Factors: Evaluate how political and economic factors regarding mass media could impact how the company and products are received by global audiences, particularly those within the locations the company has chosen to work with.
Understanding of International Relations and Events: Explain the positive and negative impacts mass media communications can have on audiences’ understanding and assumptions of international relations, cultures different from their own, and events, and how the company can address these impacts in their communications.
Part Two: Best Practices
Defining Standards and Principles: Identify global citizenship standards and principles that the company will use to guide internal and external messaging and general business practices and explain their purpose in improving communication and collaboration practices using supporting evidence.
Proactive Benefits: Explain how your identified global citizenship standards will improve the overall quality of global communication and collaboration as well as reduce potential cultural or civic concerns for both internal and external audiences.
Potential Miscommunications: Describe how miscommunications due to language barriers, civic issues, or cultural concerns will be mitigated for both internal and external audiences.
International Law and Ethical Considerations: Analyze the impact that international laws and ethical considerations have on the company’s global messages. Keep in mind that what may be considered acceptable in one country may not be acceptable in another, so it is important to eliminate any personal or cultural bias from your analysis.
Part Three: Messaging
Media Channels and Communication Methods: Identify the primary new and traditional media channels and communication methods the company will use to communicate with global audiences, and explain how each specific channel should be used for sharing external messages.
Media Message: Create the copy (written content) for an example media message per identified channel that can be sent to global audiences to announce the company’s expansion using global communication best practices. The example can be for a new or traditional media channel. If the message would require visual components (e.g., Instagram post, printed flyer, etc.), you may describe the types of visuals you would include following your example message.
Rationale: Explain how each selected communication channel or method and the corresponding example message aligns to your identified target audiences and follows global communication best practices.
What to Submit

To complete this project, you must submit the following:

Product Globalization Plan
Submit this assignment as a Word document. Your assignment must be between 750 and 1,000 words in length. Your response should be supported by course and external resources. Sources should be cited according to APA style.

Homework Paper
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.