Select one of the articles topics

Select one of the articles topics below for your paper to analyze and examine strategies for effective intercultural communication and identify the barriers that block it, citing a concrete examples of where real companies have faced and dealt with these challenges to support your analysis. Please include:

A definition of effective intercultural communication in YOUR WORDS
Examples of factors which block communication
A brief background summary of the two companies you have chosen as your case study
Clear analysis of the linguistic difficulties they faced and how the companies dealt with the situation
This paper needs to be written in APA format
A minimal of 1000 words (+/-10%) and at least 3 academic resources (evidenced by citations).
Paper Topics

A business magazine asks you to write an article about the importance of multicultural competency when doing business in today´s world. Write the article, addressing two specific insights requested; Why multicultural competency is a key skill for business in the 21st century. Illustrate your case with cross cultural issues encountered by companies when expanding into foreign markets.
A Spanish hotel chain is planning to open a luxurious hotel in Madrid to attract tourists from China, India or the Arab countries. Select a market, and give your insights and recommendations to ensure a successful launch, highlighting why multicultural competency is so relevant when doing business in a global world. Why multicultural competency is so important today in order to succeed as a truly global business; illustrate it with an example of your choice.

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