Shoe Dog

So it would be 6 pages total, 6th page would be for sources only.

Book : Shoe Dog: A Memoir by the Creator of Nike, Knight, 2016 (ISBN: 9781501135927)

Directions : The goal of each paper is twofold. First, you will identify best practices. Simply reiterating aspects of each reading is not acceptable. Instead, you should highlight key topics and themes. Assume you are a consultant and writing a best practices paper for an organization based on your interpretation of each reading. How can the company benefit from applying what you have read (taking into consideration all business disciplines)? Each best practice should be identified (use sub-heads within your paper) and validated, drawing on facts from the respective readings (e.g., story-telling, brand building, constant innovation, etc.). Second, you will select a Fortune 500 company and discuss how some of the best practices apply. Be as specific as possible. You do not need to cite the readings unless you use quotes (page number/s as well as author/s should be referenced). Explicit references from the respective reading and outside articles on the Fortune 500 company you select using examples, quotes, etc. are both expected and required. Minimally, 5 relevant, credible articles from the popular business press (refer to examples in “Recommended Readings” on p. 1 above) should be used to gather information about the Fortune 500 company you choose for each paper. And you are encouraged to draw connections among the readings in the second and third papers. Honing your ability to evaluate and synthesize is an important learning objective.

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