Case analysis questions:
1) How is a competitive strategy different from a corporate strategy for a diversifying business?
2) Assess Sony as an innovation-driven company in light of its mission and vision. How did its mission and vision to innovate influence its corporate strategy of diversification?
3) Evaluate Sony’s corporate strategy of diversification. What guided Sony’s diversification strategy?
4) What are the three essential tests of diversification? Using these tests, analyze Sony’ s decision to diversify into AI.
5) Assess Sony’s decision to release its rebooted robo-pup more than 11 years after it had been discontinued. Was it an “intelligent” decision?
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