Choose Spotify and write about their business strategies detailed, especially under the pandemic situation.
Think about this force majeur pandemic and depending on the company you choose to analyze, if it fits, you may include an analysis of any incentives or modifications that they have or have not made for consumers (or, any other facet of their business).
Think about how these decision(s) may or may not have ramifications on their business (i.e. operations, marketing, profits, consumer retention, new consumers, new advertisers); and, consider how this shift will serve them positively or negatively in the near term, mid term, long term. What are the consequences of their inaction or action(s) during this crisis?
Also, you are free to choose how you wish to convey your mid-term analysis.
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