From the evidence presented in Table 9.3, what conclusions can you draw regarding the factors that determine whether leaders or followers win out in the markets for new products?
Established airlines are cutting costs to compete with the increasing number of budget airlines. Yet, it is unlikely that they will ever match the costs of Southwest, Ryanair, or AirAsia. Which, if any, of the strategies outlined in this chapter offers the best opportunity for the established airlines to improve their competitive position vis-à-vis the budget airlines?
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