This assessment addresses the following course objective(s):
Congratulations on your new position as the new General Manager of Marketing of the Alpha, Inc. Your job, according to SWOT analyses, is to evaluate the opportunities and threats that permeate the market, especially the market Alpha, Inc., operates and sells its fast foods.
You have been asked by your CEO to provide him with information on the following three areas:
You must prepare a written work where you respond to the case scenario. You must support your answer using appropriate sources ( 5 references) that are properly cited in APA format. The paper will be 3 pages in length.
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