Basically the idea is to do a research paper on how the rise of social media has gone from platforms for people to share thoughts, personal content and express themselves, to a credible, legitimate platform for news outlets, networks and large corporations delivering news and marketing strategies and utilizing social media as there main source because they see the new value it has to reach a broad demographic versus traditional media content distribution.
examples: top executives from well established brands , debate whether or not to release Super Bowl commercials on social media before the main event happens that Sunday. Or how CNN and other networks quickly release breaking news on social media instead of waiting for the broadcast at 5pm. the idea is to highlight the importance of the rise of social media in modern days and how it engages consumers, followers and leaders around the globe. I titled the paper The Social Media Crossover
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