Video response paper

BUS 401-Assignment GuidelinesVideo Response PaperPURPOSE: This assignment specifically relates to Course Learning Objectives 5, 6, 7 & 9, which in general require you to learn how to apply strategy concepts to organizational assessment. You may draw upon any or all of the other course objectives as you consider your learning experience and its significance for this paper. DESCRIPTION: This assignment will be based either on video links embedded below. Both videos are around 12 minutes long.The links are copied below for your convenience:Business Models: Video 4 min https://www.youtube.com/watch?v=-TasuCE64kkVideo: Business Model Canvas: Gore Fabrics (7:39) https://www.youtube.com/watch?v=G1lHCP3gTQc1.You are required to watch the assigned videosmore than once, take careful notes to identify the main points presented in the video and to link them to relevant concepts or frameworks from your assigned chapter readings.The second video uses Gore Fabrics as an example to develop a business model canvas. In your paper, you may wish to identify another business and develop a business model for that business using the business model canvas OR you may elaborate upon your learning from the Gore example by doing more research on the company. 2.Write a 2 page (double-spaced, minimum 12 point font) response paper, broken down into sub sections: Summary, Analysis/ Applicationand Conclusion. In the Summary section, concisely summarize key ideas from the video, in the Analysis section select relevant theory and apply it to an analysis of the main points in the summary section. End the paper withconcluding thoughts on whatyou learned from the video in light of the analysis.
3.You may bring in outside examples to complement the example in the video that is provided to illustrate a strategy concept. Your ability to link relevant theory with example will be key test of your comprehension of the strategy concepts. Note: Papers that are lacking a relevant title, sub-titles, ones that are heavily biased on summary over analysis, and those that ramble over the set page limit will be marked down. Papers will be graded on the depth of analysis, the effectiveness with which itincorporates theory and practice, as well asthe effectiveness of the written communication. FINAL DELIVERABLE: A 2 page, double-spaced, minimum 12 point font paper with a clear and relevant title, and sub-titles. A minimum margin of one inch is required.Notes: Be sure to balance summary with analysis.Organize and outline ideas before writing the first draft of the paper. Identify key points around which you seek to build your paper. If you make a series of broad statements without supporting them with specifics, your paper will not add much value. The conclusion ought to pull together the key points made in the paper. In other words, what is the point of the discussion? What do you want to convince the reader about?Checklist for your paper:(You may use this checklist as you would a rubric to make sure yoru paper has met key criteria outlined in the guidelines).1.Does the paper start with a clear and focused summary of the concepts / ideas presented in the two videos? 2.Does the Analysis apply theory from the textbook as well as thetheorypresented in the videos?
3.Have you drawn some meaningful insights from the application of theory? In other words, have you gone beyond what was presented in the video to link the theory of business models to example the video and perhaps to other examples that you havebrought into the discussion? If you chose to bring in a different example, have you fully and clearly applied theory to that example? Have you addressed the key components of the business model in theapplication / analysis? (Merely summarizing what you got in the video is a good start, but if you can build on what you gotout of the video and link it to other examples will showcase your ability to think critically and draw connections between ideas.)4.Does the conclusion pull together the key ideas presented inthepaper?

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